MEXICO CITY, Feb 4, 2002
PepsiCo. (NYSE:PEP) during the current Mexican presidential administration will invest 1.2 billion dollars in developing the nation's market, with the goal of continuing to increase its competition against rival Coca-Cola (NYSE:KO). The plan is to increase market share for its Gatorade, Quaker, Gamesa and Sabritas product lines, reported Mexico City daily el Economista. The PepsiCo. board of directors visited Mexico for the first time, and ratified its commitment to develop in the country, considering it to the PepsiCo.'s most important market after the United States. During the visit, company directors held a private meeting with Mexican President Vicente Fox, where head Chairman Steve Reinemund told Fox the company invested 250 million dollars in Mexico last year.
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