buySAFE Shopping Advisor Launched.

Easy-to-use Downloadable Desktop Application Provides Consumers Comprehensive Safe and Secure Internet Shopping

ARLINGTON, Va. -- buySAFE, Inc. today announced the public beta launch of the buySAFE Shopping Advisor, a new Internet shopping tool that enables consumers to shop online safely and securely. The buySAFE Shopping Advisor provides objective ratings on every U.S.-based eCommerce website -- so consumers have the information they need to make safe and informed online shopping decisions - and it provides exclusive access to a unique safe shopping channel where every purchase is automatically guaranteed up to $25,000 and identity theft protected - at no cost.

The buySAFE Shopping Advisor is a free desktop application that can easily be downloaded and installed at http://www.buySAFE.com. It integrates directly into the Web browser and provides two important security features: the Safe Shopping Rating and the Safe Shopping Portal.

Safe Shopping Rating

The Safe Shopping Rating instantly identifies the finest online businesses in the search results of every major search engine (Google, Yahoo, MSN and eBay) so that shoppers know which merchants they can trust before they click on the site links. Consumers face four primary trust and security threats when buying online: 1) theft of personal information during transmission to a merchant's website, 2) theft of personal information stored at the merchant's website, 3) the merchant's misuse of the personal information provided and 4) the merchant not delivering on the stated terms of sale (merchant non-performance). The Safe Shopping Rating objectively assesses each merchant's use of the best practices that address these four serious trust and security threats to which every online shopper is exposed. When a merchant has adopted these best practices, a shopper can buy with complete confidence.

The Safe Shopping Rating specifically looks at these four cornerstones of shopper protection and summarizes the merchant's use of them in an easy-to-understand rating:

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Safe Shopping Portal

The Safe Shopping Portal provides shoppers with the world's first comprehensively safe and secure shopping experience across the Internet.

Consumers can buy any product via the Safe Shopping Portal confident that each and every purchase will automatically be guaranteed with a bond of up to $25,000, and be protected with comprehensive identity theft insurance for 30 days, all at no cost.

The Safe Shopping Portal also features product inventory exclusively from Bonded Merchants, which are inspected, monitored daily and committed to providing their customers an outstanding online shopping experience. These are merchants that shoppers can trust to deliver as promised, every single time - guaranteed.

The Safe Shopping Portal is accessible by clicking on the buySAFE Shopping Advisor in the Internet browser.

"buySAFE's mission is to make every internet shopping experience safe, reliable and trusted. Achieving this lofty goal requires arming internet shoppers with better information so they can make smart and safe buying decisions and eliminating major types of risk, like merchant non-performance through bonding," said buySAFE CEO Jeff Grass. "buySAFE Shopping Advisor marks the beginning of a new era in online shopping as the Safe Shopping Rating is the only trust rating solution available today that comprehensively addresses all of the trust and security threats internet shoppers face. And the Safe Shopping Portal provides the world's only virtually risk-free shopping channel where shoppers can buy from thousands of online merchants with complete confidence, knowing every purchase is fully guaranteed and ID Theft protected."

About buySAFE, Inc.

Backed by the strength of underwriters Liberty Mutual, Travelers, and ACE, buySAFE partners with online merchants to provide their buyers trusted, risk-free shopping. buySAFE inspects online merchants, monitors their performance and bonds their shoppers' purchases up to $25,000. Over 17 million guaranteed purchases from over 3,000 merchants prove that Bonded Merchants enjoy increased sales and profitability by providing their customers a more confident online shopping experience. buySAFE's browser-based Shopping Advisor provides Internet users virtually risk-free shopping across the Internet.

For more information: http://www.buysafe.com/